Communications Portfolio

Swetha
Siva

Multimedia production, brand design, and content strategy — video, graphics, editorial, and interactive work that reaches every audience with the right message in the right format.

↓ Scroll to explore

Communications Strategy

Not every audience reads. Not every message lands the same way. Not every idea fits in a caption. A communications strategy earns attention by finding each audience where they already are. Each format in this campaign was chosen for a specific person and a specific moment in their day.

Video & Event Coverage

Shooting and Editing on a Low Budget: iPhone, Gimbal & High Intent

Event highlight reels and student research spotlights produced for SPA's outreach campaigns. Shot on an iPhone 14 Pro with a gimbal stabilizer and edited on Adobe Premiere pro with branded motion graphics for multi-platform distribution from YouTube to social media shorts. Low budget, intentional framing.

Tools: iPhone 14 Pro · DJI Osmo Mobile 7 Gimbal · Adobe Premiere Pro · YouTube

Social & Digital Campaigns

Multi-Platform Content Adapted for Every Channel

Social media graphics and website carousel assets for SPA's research communications — formal LinkedIn announcements, Instagram event posts, and spotlights adapted for each platform's format and tone while maintaining a consistent institutional voice.

Platforms: LinkedIn · Instagram · Facebook · Web | Tools: Adobe Illustrator · Photoshop

Printed Materials & Merchandise

Flyers to Fridge Magnets Designed for Every Desk

Print and branded materials spanning four audiences: promotional flyers for students and faculty, a quick-reference magnet for administrators with complex grant accounting info, and thank you cards that make sponsors feel seen. Each piece required a distinct visual register and call to action.

Tools: Adobe Illustrator · Photoshop · Audiences: Students · Faculty · Administrators · Sponsors

Writing & Editorial

Newsletter Design, Feature Writing & Faculty Workshop Materials

Long-form and editorial content: a research newsletter with RSS-automated sections for sustainable handoff, a feature story translating graduate research for a general audience, and a grant writing activity that makes intimidating institutional processes accessible to beginning faculty.

Tools: MailerLite · RSS · HTML & CSS · Audiences: Faculty · Administrators · General university community

Research Updates

Vol. 1, No. 1 · March 2026

Click to read ↕

blogs.bsu.edu/research
Blog post screenshot

Feature Writing

Bringing Greek Myths to Nebraska—How Celia Used the Aspire Grant

Read the post ↗
Grant considerations p3+
Grant considerations p4+

Faculty Workshop Material

Grant Writing Considerations—Making Institutional Processes Accessible

Also in this portfolio

Interactive Storytelling & Game Design

Branching narrative experiences, a custom-designed Ren'Py visual novel UI, and interactive digital stories demonstrating interactive media design, UX thinking, and motion/animation work beyond traditional multimedia.

View Interactive Work ↗
Skills
Writing for public audiences Feature writing Newsletter design Social media Audience segmentation Adobe Illustrator Adobe Photoshop HTML & CSS Copyediting Chicago Manual of Style

About

I'm a communication strategist and multimedia designer working at the intersection of story, research, and emerging media. Currently pursuing an MA in Emerging Media Design and Development at Ball State University, I develop outreach and communication strategy for Sponsored Projects Administration while building interactive narratives, visual novels, and transmedia experiences. My background in fiction writing and narrative design shapes how I approach every medium. I bring skills across platforms and formats to meet audiences where they are. I'm a published author, an interactive experience designer, and someone who believes transmedia storytelling isn't just a craft — it's a strategy.

  • MA, Emerging Media Design and Development Ball State University · Expected 2027
  • MFA, Creative Writing — Fiction University of Miami · 2025
  • BA (Hons), English with Creative Writing University of Nottingham · 2021

Point Foundation Flagship Scholarship Finalist

Vice Chancellor's Medal · University of Nottingham 2021

Fred Shaw Prize · Lester Goran Prize · University of Miami 2024

Dean's Summer MFA Fellowship · UGrow Fellowship 2023