Communications Portfolio

Swetha
Siva

My content strategy is designed as a narrative. I weave videos, graphics, articles, and interactive pieces together into a larger narrative, and the pieces act as entry points targetting different kinds of users.

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Adobe Photoshop Adobe Illustrator InDesign Premiere Pro After Effects Canva WordPress / CMS HTML & CSS

Communications Strategy

As a storyteller who understands transmedia principles, I know how stories can be shaped for different platforms, genres, and places. Using tools like empathy research, user profiles, journey mapping and co-creation sessions, I make persuasive material that goes beyond conveying information, and invites stakeholders to participate in an organization's stories.

Video & Event Coverage

Shooting and Editing on a Low Budget: iPhone, Gimbal & High Intent

Event highlight reels and student research spotlights produced for SPA's outreach campaigns. Shot on an iPhone 14 Pro with a gimbal stabilizer and edited on Adobe Premiere pro with branded motion graphics for multi-platform distribution from YouTube to social media shorts. Low budget, intentional framing.

Tools: iPhone 14 Pro · DJI Osmo Mobile 7 Gimbal · Adobe Premiere Pro · YouTube

Social & Digital Campaigns

Multi-Platform Content Adapted for Every Channel

Social media graphics and website carousel assets for SPA's research communications — formal LinkedIn announcements, Instagram event posts, and spotlights adapted for each platform's format and tone while maintaining a consistent institutional voice.

Platforms: LinkedIn · Instagram · Facebook · Web
Tools: Adobe Illustrator · Photoshop

Printed Materials & Merchandise

Flyers to Fridge Magnets Designed for Every Desk

Print and branded materials spanning four audiences: promotional flyers for students and faculty, a quick-reference magnet for administrators with complex grant accounting info, and thank you cards that make sponsors feel seen. Each piece required a distinct visual register and call to action.

Tools: Adobe Illustrator · Photoshop
Audiences: Students · Faculty · Administrators · Sponsors

Writing & Editorial

Newsletter Design, Feature Writing & Faculty Workshop Materials

Long-form and editorial content: a research newsletter with RSS-automated sections for sustainable handoff, a feature story translating graduate research for a general audience, and a grant writing activity that makes intimidating institutional processes accessible to beginning faculty.

Tools: MailerLite · RSS · HTML & CSS
Audiences: Faculty · Administrators · General university community

Research Updates — Ball State University Sponsored Projects Administration

Vol. 1, No. 1 · March 2026

Research News

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Funding Opportunities

March 2026

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April 2026

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May 2026

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Deadlines

Mar 15 · Apr 15 · May 15 Published Scholarship Support
Mar 15 · Apr 15 · May 15 Student Travel Dissemination
Mar 15 · Apr 15 · May 15 Domestic Travel
Mar 15 · Apr 15 · May 15 Individual Development Support
Apr 15 Individual Development Support (Non-tenure line)
Apr 1 International Travel
SPIN — Sponsored Programs Information Network logo

Looking for more funding opportunities?

SPIN (Sponsored Programs Information Network) is a funding opportunity database that provides information on government and private funding sources in both the US and abroad.

Upcoming Events

ULTRAS — Unit Level Training in Research Administration for Staff

SPA for the Summer

April 29, 2026 · 1 p.m.

Learn from SPA staff about hiring students, temp employees, and all other things summer!

CHIRPS Week logo

CHIRPS Week 2026

April 13–17

  • Apr 13Immersive Learning Showcase
  • Apr 14Student Symposium
  • Apr 17CHIRPS Week Reception

Event Highlights

Dr. Lisa Ruble receiving the Outstanding Research Award

Thanks to everyone who joined us in celebrating the amazing work supported by external funding in 2025. Congratulations to this year's Outstanding Creative Endeavors awardee, Dr. Cara Chowning, and Outstanding Research Awardee, Dr. Lisa Ruble.

Sponsored Projects Administration

2100 West Riverside Avenue, Muncie, Indiana

blogs.bsu.edu/research
Blog post screenshot

Feature Writing

Bringing Greek Myths to Nebraska—How Celia Used the Aspire Grant

Read the post ↗
Grant considerations p3+
Grant considerations p4+

Faculty Workshop Material

Grant Writing Considerations—Making Institutional Processes Accessible

Also in this portfolio

Interactive Storytelling & Game Design

Branching narrative experiences, a custom-designed Ren'Py visual novel UI, and interactive digital stories demonstrating interactive media design, UX thinking, and motion/animation work beyond traditional multimedia.

View Interactive Work ↗
Skills
Writing for public audiences Feature writing Newsletter design Social media Audience segmentation Adobe Illustrator Adobe Photoshop HTML & CSS Copyediting Chicago Manual of Style

About

I'm a communication strategist and multimedia designer working at the intersection of story, research, and emerging media. Currently pursuing an MA in Emerging Media Design and Development at Ball State University, I develop outreach and communication strategy for Sponsored Projects Administration while building interactive narratives, visual novels, and transmedia experiences. My background in fiction writing and narrative design shapes how I approach every medium. I bring skills across platforms and formats to meet audiences where they are.

  • MA, Emerging Media Design and Development Ball State University · Expected 2027
  • MFA, Creative Writing — Fiction University of Miami · 2025
  • BA (Hons), English with Creative Writing University of Nottingham · 2021
Point-John Knudsen Flagship Scholar Point Foundation · 2026
Fred Shaw Prize · Lester Goran Prize University of Miami · 2024
Dean's Summer MFA Fellowship · UGrow Fellowship University of Miami · 2023
Vice Chancellor's Medal University of Nottingham · 2021